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We are a research-based marketing consultancy.

For nearly 25 years Insights in Marketing, LLC has partnered with some of the world’s most recognized, well-respected brands to uncover insights that matter.

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From the Blog

Consumer Empathy: The New Black for Marketers?

July 15, 2014

What is consumer empathy and which brands are doing it well in today's marketplace? Read more to find out!

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Featured News

5 Marketing Trends and How MR Must Respond

Insights in Marketing is committed to taking stock of what we, as marketers, learned in 2013. By delving into all of the data swirling at our fingertips, we've applied it to the future and devised a list of the top five trends impacting the marketing research world in 2014.

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Featured Resource

Free eBook Download 'Capturing Competitive Advantage: Taming the Strategic Planning Beast'

Want to capture competitive advantage in strategic planning? Start by understanding the consumer! Download IIM's latest eBook for tips, tools and best practices to use insights to tame the strategic planning beast.

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"When looking for a true strategic business partner, look no further than Insights in Marketing. The team at IIM is truly best-in-class: they take the time to understand the business issue, recommend the best approach to address the issue and then flawlessly execute the research..."

Marla Grossberg, Kraft Foods

Director of Consumer Understanding

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