847.853.0500
  • Why partner with us?
  • How can I market to her more effectively?
  • What makes our consultants standout?

We are a research-based marketing consultancy.

For nearly 25 years Insights in Marketing, LLC has partnered with some of the world’s most recognized, well-respected brands to uncover insights that matter.

Learn More

From the Blog

Getting at the Voice and the Mind of the Consumer through Qualitative Research

November 11, 2014

IIM’s Consumer Behavior Consultant, Chad Hinkle, discusses best practices in qualitative research for capturing both the voice and the mind of the consumer.

Read More

Featured News

Insights in Marketing Uncovers How a Women’s Psychological Makeup Correlates with Tech Behavior

Women’s psychological drivers can reveal tech preferences, social media habits and more!

Find Out More

Featured Resource

Free eBook Download 'Capturing Competitive Advantage: Taming the Strategic Planning Beast'

Want to capture competitive advantage in strategic planning? Start by understanding the consumer! Download IIM's latest eBook for tips, tools and best practices to use insights to tame the strategic planning beast.

Find Out More

"When looking for a true strategic business partner, look no further than Insights in Marketing. The team at IIM is truly best-in-class: they take the time to understand the business issue, recommend the best approach to address the issue and then flawlessly execute the research..."

Marla Grossberg, Kraft Foods

Director of Consumer Understanding

Want deeper consumer insights? Ask us how we can help. Contact Us