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Successfully Marketing to HER
May 15, 2012
85% of household purchase decisions are made or influenced by women. But how do brands market effectively to HER? Read Insights in Marketing's perspective on this $12 trillion question!
IIM Plays Key Role in ConAgra’s Gold ARF Ogilvy Award Win
April 20, 2012
The Ogilvy Awards recognize the critical role played by consumer research in identifying insights and translating them to produce a spectacular advertising campaign. Read about the role IIM played in creating standout advertising for the Hunt's® brand.
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2Q-sightsSM
Want statistically significant data and an understanding of the whys behind the numbers all in one day? Check out 2Q-sights, our one day, in-depth qualitative and quantitative research using the same respondents.