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We are a research-based marketing consultancy.

For nearly 25 years Insights in Marketing, LLC has partnered with some of the world’s most recognized, well-respected brands to uncover insights that matter.

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From the Blog

Getting at the Voice and the Mind of the Consumer through Qualitative Research

November 11, 2014

IIM’s Consumer Behavior Consultant, Chad Hinkle, discusses best practices in qualitative research for capturing both the voice and the mind of the consumer.

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Featured News

Research Reveals Opportunity for Marketers to Connect with Single Women

Nearly 56 million women make up the single female population in the US, and a recent study from Insights in Marketing outlines powerful ways for brands to connect with them.

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Featured Resource

Free eBook Download 'Capturing Competitive Advantage: Taming the Strategic Planning Beast'

Want to capture competitive advantage in strategic planning? Start by understanding the consumer! Download IIM's latest eBook for tips, tools and best practices to use insights to tame the strategic planning beast.

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"When looking for a true strategic business partner, look no further than Insights in Marketing. The team at IIM is truly best-in-class: they take the time to understand the business issue, recommend the best approach to address the issue and then flawlessly execute the research..."

Marla Grossberg, Kraft Foods

Director of Consumer Understanding

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