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We are a research-based marketing consultancy.

For nearly 25 years Insights in Marketing, LLC has partnered with some of the world’s most recognized, well-respected brands to uncover insights that matter.

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From the Blog

How to Mind Map Your Brand’s Future

May 20, 2015

Here at Insights in Marketing, we’re constantly helping clients navigate strategic challenges while also continuously working to better understand consumers’ motivations and behaviors. In doing so, we have leveraged a variety of tools over the years to work through business questions and bring a sense of order to what can often feel like chaos. One such tool is the Mind Map.

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Featured News

Research Reveals Opportunity for Marketers to Connect with Single Women

Nearly 56 million women make up the single female population in the US, and a recent study from Insights in Marketing outlines powerful ways for brands to connect with them.

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Featured Resource

Free eBook Download 'Capturing Competitive Advantage: Taming the Strategic Planning Beast'

Want to capture competitive advantage in strategic planning? Start by understanding the consumer! Download IIM's latest eBook for tips, tools and best practices to use insights to tame the strategic planning beast.

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"...I work with IIM because they are great business partners. They provide strong strategic business thinking to every project, bring deep consumer expertise, and have shown that they are willing to push back/ask the tough questions..."

Jami Guthrie, Wm. Wrigley Jr. Co.

Vice President, Global Consumer & Market Intelligence

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