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We are a research-based marketing consultancy.

For nearly 25 years Insights in Marketing, LLC has partnered with some of the world’s most recognized, well-respected brands to uncover insights that matter.

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From the Blog

Top 5 Success Factors for Qualitative Research

July 30, 2015

Jessica Ritzo shares some great steps to achieve powerful insights!

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Featured News

3 Ways to Woo Your Customers

Want to woo consumers? Time to fluff up the psychologist’s couch. More and more professionals in the financial industry are finding that tips and tricks from that old Psych 101 class hold true when it comes to working with consumers and customers.

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Featured Resource

Free eBook Download 'Capturing Competitive Advantage: Taming the Strategic Planning Beast'

Want to capture competitive advantage in strategic planning? Start by understanding the consumer! Download IIM's latest eBook for tips, tools and best practices to use insights to tame the strategic planning beast.

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"When looking for a true strategic business partner, look no further than Insights in Marketing. The team at IIM is truly best-in-class: they take the time to understand the business issue, recommend the best approach to address the issue and then flawlessly execute the research..."

Marla Grossberg, Kraft Foods

Director of Consumer Understanding

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