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We are a research-based marketing consultancy.

For nearly 25 years Insights in Marketing, LLC has partnered with some of the world’s most recognized, well-respected brands to uncover insights that matter.

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From the Blog

Happy Anniversary: Lessons to Grow By

April 9, 2014

As the 25th anniversary approaches, it's important to reflect upon two of the most crucial lessons learned through the years: how the evolution of brand proposition is critical to growth and to keep in mind the fundamentals from Marketing 101.

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Featured News

IIM Survey Indicates that Traditional Gender Roles are Outdated

Insights in Marketing research finds that while women have found an accepting spot outside of the home, men are still struggling with their own roles.

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Featured Resource

Free eBook Download 'Capturing Competitive Advantage: Taming the Strategic Planning Beast'

Want to capture competitive advantage in strategic planning? Start by understanding the consumer! Download IIM's latest eBook for tips, tools and best practices to use insights to tame the strategic planning beast.

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"...I work with IIM because they are great business partners. They provide strong strategic business thinking to every project, bring deep consumer expertise, and have shown that they are willing to push back/ask the tough questions..."

Jami Guthrie, Wm. Wrigley Jr. Co.

Vice President, Global Consumer & Market Intelligence

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