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From the Blog
May 13, 2013
Get a free sneak peek into our i-on-Women team's psychological profiles of US women and learn how to use these profiles to create breakthrough marketing.Read More
April 24, 2013
U.S. women are divided into two camps: Those who love Sheryl Sandberg's "Lean In," and those who don’t. Having read the book, this comes as no surprise to IIM's i-on-Women team. Read why.Read More
Is your brand marketing to women effectively? IIM's i-on-Women team found that most brands (even the top brands) have room for improvement.Read More
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Director of Consumer Understanding