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Jul15Consumer Empathy: The New Black for Marketers?
What is consumer empathy and which brands are doing it well in today's marketplace? Read more to find out!
Jun19Beyond “Yummy”: How Premium Brands Can Capture 20% of American Men
Premium brands were recently introduced to a consumer target of passionate, big spenders: young, urban males - better known as a "Yummies." Here you can find out more about these men and the strategies you need in order to attract them to your brand.
Jun12Three Keys to Better Concept Development
There are three key elements critical for driving consumer appeal and purchase interest: habits, values and personality. Here's how you can utilize those elements to help your consumer connect with your concept at their core.