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Jul31Your Brand’s Consumer Insights Audit Checklist
Do you REALLY know your consumer? What are the key types of information you need to make critical decisions for your brand? Find out here.
Jul15Consumer Empathy: The New Black for Marketers?
What is consumer empathy and which brands are doing it well in today's marketplace? Read more to find out!
Jun19Beyond “Yummy”: How Premium Brands Can Capture 20% of American Men
Premium brands were recently introduced to a consumer target of passionate, big spenders: young, urban males - better known as a "Yummies." Here you can find out more about these men and the strategies you need in order to attract them to your brand.