Quirk's Featured BlogWe want our blog to encourage dialogue and the sharing of ideas. A variety of topics from different perspectives will be discussed. We hope you will find our insights thought provoking, and we encourage you to share your thoughts with us by commenting on each entry that inspires you!

6 Secrets to Achieving Sustainable Competitive Advantage
posted by  Dana Sloane, Marketing Director

After 25+ years of partnering with some of the world’s most well-known brands, Insights in Marketing’s consultants share some of their secrets to achieving competitive success.Arrow

All Women are Not Created Equal When it Comes to Tech Preferences
posted by  Laura Bernier, Senior Strategic Planner

IIM discovered that a woman’s psychological drivers can reveal her tech preferences, social media habits and more!Arrow

Your Brand’s Consumer Insights Audit Checklist
posted by  Christine Holt, Sr. Marketing Consultant

Do you REALLY know your consumer? What are the key types of information you need to make critical decisions for your brand? Find out here.Arrow

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