We want our blog to encourage dialogue and the sharing of ideas. A variety of topics from different perspectives will be discussed. We hope you will find our insights thought provoking, and we encourage you to share your thoughts with us by commenting on each entry that inspires you!

Innovation in Qualitative Market Research: Choosing the Right Approach
posted by  Jessica Ritzo, Head of Online Qualitative

Learn about the latest technology-based qualitative research techniques, the adoption of these techniques and how to choose the approach that works best for you!

Getting More from Your Marketing Research Partner
posted by  Dana Sloane, Marketing Director

Do you wonder if you are leveraging your marketing research partner effectively? IIM's Director of Marketing discusses ways to better leverage your marketing resarch consultant while staying closer to the consumer and saving valuable time!

Planes, Trains and Focus Groups
posted by  Gary Kash, Partner & Sr. Marketing Consultant

IIM offers a variety of research tools and techniques - not just groups! Gary Kash shares his insight into the continued evolution of our unique, customized research solutions to drive even deeper insights for you in 2012.