Quirk's Featured BlogWe want our blog to encourage dialogue and the sharing of ideas. A variety of topics from different perspectives will be discussed. We hope you will find our insights thought provoking, and we encourage you to share your thoughts with us by commenting on each entry that inspires you!

Getting at the Voice and the Mind of the Consumer through Qualitative Research

IIM’s Consumer Behavior Consultant, Chad Hinkle, discusses best practices in qualitative research for capturing both the voice and the mind of the consumer.Arrow

5 Critical Tips To Consider When Redesigning Your Packaging
posted by  Caroline Roe, Director of Quantitative Research

Breathe some life into your next packaging redesign with IIM’s top 5 tips!Arrow

6 Secrets to Achieving Sustainable Competitive Advantage

After 25+ years of partnering with some of the world’s most well-known brands, Insights in Marketing’s consultants share some of their secrets to achieving competitive success.Arrow

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