847.853.0500
Blog

We want our blog to encourage dialogue and the sharing of ideas. A variety of topics from different perspectives will be discussed. We hope you will find our insights thought provoking, and we encourage you to share your thoughts with us by commenting on each entry that inspires you!

May13
IIM Webinar: Using Psychological Profiling to Better Understand Women
posted by  Chad Hinkle, Consumer Behavior Consultant

Get a free sneak peek into our i-on-Women team's psychological profiles of US women and learn how to use these profiles to create breakthrough marketing.Arrow

May01
Infographic: The 5 Mom Profiles & Gift Ideas For Each
posted by  Emily Doubet, Consumer Intelligence Manager

Want to get mom the perfect Mother’s Day gift? Check out IIM's research-based infographic highlighting the five profiles of moms today and gift ideas for each profile.Arrow

Apr23
How To Better Connect with Women Today
posted by  Tinesha Craig, Division Director

Marketing to Women Conference Recap: IIM discusses what it really means to “get connected” with today’s woman.Arrow

Want deeper consumer insights? Ask us how we can help. Contact Us