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A variety of topics from different perspectives will be discussed.
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May13
IIM Webinar: Using Psychological Profiling to Better Understand Women
posted by
Chad Hinkle,
Consumer Behavior ConsultantGet a free sneak peek into our i-on-Women team's psychological profiles of US women and learn how to use these profiles to create breakthrough marketing.
May01
Infographic: The 5 Mom Profiles & Gift Ideas For Each
posted by
Emily Doubet,
Consumer Intelligence ManagerWant to get mom the perfect Mother’s Day gift? Check out IIM's research-based infographic highlighting the five profiles of moms today and gift ideas for each profile.
Apr23
How To Better Connect with Women Today
posted by
Tinesha Craig,
Division DirectorMarketing to Women Conference Recap: IIM discusses what it really means to “get connected” with today’s woman.