We want our blog to encourage dialogue and the
sharing of ideas. A variety of topics from different perspectives
will be discussed. We hope you will find our insights thought
provoking, and we encourage you to share your thoughts with us by
commenting on each entry that inspires you!
May20How to Mind Map Your Brand’s Future
Here at Insights in Marketing, we’re constantly helping clients navigate strategic challenges while also continuously working to better understand consumers’ motivations and behaviors. In doing so, we have leveraged a variety of tools over the years to work through business questions and bring a sense of order to what can often feel like chaos. One such tool is the Mind Map.
May05Curious Minds are Paging Dr. Freud
There’s a time and a place for traditional, quantitative, survey-based methods. But today, more and more insights seekers are finding that a good ol’ dose of armchair psychology can also work wonders when working with consumers.
Nov11Getting at the Voice and the Mind of the Consumer through Qualitative Research
IIM’s Consumer Behavior Consultant, Chad Hinkle, discusses best practices in qualitative research for capturing both the voice and the mind of the consumer.