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Dec04Download Our New eBook ‘Getting Women to Buy: Better Insights to Transform Your Marketing’
Check out Insights in Marketing’s latest eBook which provides new perspective on how to elevate the impact of your marketing to women.
Nov19How to Socialize Research within Your Organization
How can you encourage the use of key consumer insights in businesses decision-making? IIM’s VP of Consulting Services weighs in on how to socialize research within your organization and get them to “stick.”
Oct31You Don’t Need Big $$$ to Do Great Quantitative Research
Looking for ideas to maximize your quantitative research spend? IIM discusses money-saving tips for adding value without sacrificing quality on quantitative projects.