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Nov11Getting at the Voice and the Mind of the Consumer through Qualitative Research
IIM’s Consumer Behavior Consultant, Chad Hinkle, discusses best practices in qualitative research for capturing both the voice and the mind of the consumer.
Oct095 Critical Tips To Consider When Redesigning Your Packaging
Breathe some life into your next packaging redesign with IIM’s top 5 tips!
Sep156 Secrets to Achieving Sustainable Competitive Advantage
After 25+ years of partnering with some of the world’s most well-known brands, Insights in Marketing’s consultants share some of their secrets to achieving competitive success.