Quirk's Featured BlogWe want our blog to encourage dialogue and the sharing of ideas. A variety of topics from different perspectives will be discussed. We hope you will find our insights thought provoking, and we encourage you to share your thoughts with us by commenting on each entry that inspires you!

Your Brand’s Consumer Insights Audit Checklist
posted by  Christine Holt, Sr. Marketing Consultant

Do you REALLY know your consumer? What are the key types of information you need to make critical decisions for your brand? Find out here.Arrow

Consumer Empathy: The New Black for Marketers?
posted by  Laura Bernier, Senior Strategic Planner

What is consumer empathy and which brands are doing it well in today's marketplace? Read more to find out!Arrow

Beyond “Yummy”: How Premium Brands Can Capture 20% of American Men
posted by  Chad Hinkle, Consumer Behavior Consultant

Premium brands were recently introduced to a consumer target of passionate, big spenders: young, urban males - better known as a "Yummies." Here you can find out more about these men and the strategies you need in order to attract them to your brand.Arrow

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