Nov11Getting at the Voice and the Mind of the Consumer through Qualitative Research
IIM’s Consumer Behavior Consultant, Chad Hinkle, discusses best practices in qualitative research for capturing both the voice and the mind of the consumer.
Jan09Is it Time to Update Your Existing Research?
Data starts to age as soon as it’s collected, so what’s the expected shelf life of your research? Learn from IIM’s experts on when it’s okay to hold off updating your research versus when it’s best to re-field.
Aug26What NOT to Look For in a Qualitative Marketing Research Partner (Part 2 of 2)
In part two of his blog series on choosing qualitative research partners, IIM’s owner, Ron Raskin, highlights what you SHOULD NOT look for in a partner. You'll be surprised at what made his list!