Aug26What NOT to Look For in a Qualitative Marketing Research Partner (Part 2 of 2)
In part two of his blog series on choosing qualitative research partners, IIM’s owner, Ron Raskin, highlights what you SHOULD NOT look for in a partner. You'll be surprised at what made his list!
Aug14What to Look for in a Qualitative Marketing Research Partner (Part 1 of 2)
IIM's owner Ron Raskin (a.k.a. IIM’s chief officer of fun) weighs in on what's important when choosing a qualitative marketing research partner.
Jul25The In-Home Interview…Managing “hostess syndrome” market research style!
Read Insights in Marketing's Field Team's expert tips for ensuring your in-home research is a success!