Blog

Qualitative Research

Apr25
Beyond the Back Room: Alternative Research Techniques That Complement Traditional Research
posted by  Brian Fletcher, VP of Consulting Services

What research approaches complement traditional in-person groups? IIM's VP of Consulting Services discusses alternative research techniques and how they are often used to glean deeper, more impactful insights.More

Mar27
The Recruiting Balancing Act: Walking the Tightrope of Effective Partnering
posted by  Pam Carlson, Director of Field Operations

Need help recruiting more effectively for your research? Learn the qualities and skills needed to obtain positive recruiting results and facility relationships from IIM's Director of Field Operations, Pam Carlson.More

Feb28
The Power of Combining Research Tools
posted by  Caroline Roe, Director of Quantitative Research

Have a complex business challenge? IIM recognizes that the more complex the challenge, the greater the benefit there is to combining multiple tools in your research toolbox to create a truly customized solution. More