Qualitative Research

Ready to Take Your Qualitative Analysis Mobile? Here’s What You Need to Know
posted by  Jessica Ritzo, Director of Qualitative Research

In the past, when people heard the words “qualitative - engagement” and “mobile,” texting sprang to mind. Today, however, there are a number of rich and colorful ways to engage with consumers via mobile technology, and the convenience and ease of access can help insight-seekers learn even more about consumers and their behaviors. More

Getting at the Voice and the Mind of the Consumer through Qualitative Research

IIM’s Consumer Behavior Consultant, Chad Hinkle, discusses best practices in qualitative research for capturing both the voice and the mind of the consumer.More

Is it Time to Update Your Existing Research?

Data starts to age as soon as it’s collected, so what’s the expected shelf life of your research? Learn from IIM’s experts on when it’s okay to hold off updating your research versus when it’s best to re-field.More

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