Oct31You Don’t Need Big $$$ to Do Great Quantitative Research
Looking for ideas to maximize your quantitative research spend? IIM discusses money-saving tips for adding value without sacrificing quality on quantitative projects.
Oct16Going from Data to Great Insights through Quantitative Marketing Research
IIM’s quantitative team highlights 7 tips for making sure you get great (not just good!) insights from your quantitative research!
Sep265 Tips For Successful Brand Positioning Using Quantitative Market Research
Looking for ways to make your brand’s message more compelling to your target audience? IIM discusses how positioning research can help and gives 5 guiding principles for successful brand positioning research.