Jan09Is it Time to Update Your Existing Research?
Data starts to age as soon as it’s collected, so what’s the expected shelf life of your research? Learn from IIM’s experts on when it’s okay to hold off updating your research versus when it’s best to re-field.
Oct31You Don’t Need Big $$$ to Do Great Quantitative Research
Looking for ideas to maximize your quantitative research spend? IIM discusses money-saving tips for adding value without sacrificing quality on quantitative projects.
Oct16Going from Data to Great Insights through Quantitative Marketing Research
IIM’s quantitative team highlights 7 tips for making sure you get great (not just good!) insights from your quantitative research!