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Quantitative Research

Jan09
Is it Time to Update Your Existing Research?
posted by  Christine Holt, Sr. Marketing Consultant

Data starts to age as soon as it’s collected, so what’s the expected shelf life of your research? Learn from IIM’s experts on when it’s okay to hold off updating your research versus when it’s best to re-field.More

Oct31
You Don’t Need Big $$$ to Do Great Quantitative Research
posted by  Caroline Roe, Director of Quantitative Research

Looking for ideas to maximize your quantitative research spend? IIM discusses money-saving tips for adding value without sacrificing quality on quantitative projects.More

Oct16
Going from Data to Great Insights through Quantitative Marketing Research
posted by  Caroline Roe, Director of Quantitative Research

IIM’s quantitative team highlights 7 tips for making sure you get great (not just good!) insights from your quantitative research! More

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