http://www.insightsinmarketing.com2013-05-13T00:00:00umbracoInsights in Marketing Recent Blogsenhttp://www.insightsinmarketing.com/blog/iim-webinar-using-psychological-profiling-to-better-understand-women.aspxMon, 13 May 2013 00:00:00 GMThttp://www.insightsinmarketing.com/blog/iim-webinar-using-psychological-profiling-to-better-understand-women.aspxGet a free sneak peek into our i-on-Women team's psychological profiles of US women and learn how to use these profiles to create breakthrough marketing.http://www.insightsinmarketing.com/blog/infographic-the-5-mom-profiles-gift-ideas-for-each.aspxWed, 01 May 2013 00:00:00 GMThttp://www.insightsinmarketing.com/blog/infographic-the-5-mom-profiles-gift-ideas-for-each.aspxWant to get mom the perfect Mother’s Day gift? Check out IIM's research-based infographic highlighting the five profiles of moms today and gift ideas for each profile.http://www.insightsinmarketing.com/blog/how-to-better-connect-with-women-today.aspxTue, 23 Apr 2013 00:00:00 GMThttp://www.insightsinmarketing.com/blog/how-to-better-connect-with-women-today.aspxMarketing to Women Conference Recap: IIM discusses what it really means to “get connected” with today’s woman.http://www.insightsinmarketing.com/blog/join-us-at-the-marketing-to-women-conference.aspxTue, 09 Apr 2013 00:00:00 GMThttp://www.insightsinmarketing.com/blog/join-us-at-the-marketing-to-women-conference.aspxIIM's i-on-Women team will lead an interactive session on how to better connect with women at The 9th Annual M2W® - The Marketing to Women Conference.http://www.insightsinmarketing.com/blog/mobile-market-research-using-technology-to-gain-deeper,-richer-insights.aspxThu, 28 Mar 2013 00:00:00 GMThttp://www.insightsinmarketing.com/blog/mobile-market-research-using-technology-to-gain-deeper,-richer-insights.aspxHow can you leverage mobile technology to enhance your research and deliver deeper insights? Find out from IIM’s quant expert, Caroline Roe.http://www.insightsinmarketing.com/blog/how-to-defend-your-brand-with-market-research.aspxMon, 18 Mar 2013 00:00:00 GMThttp://www.insightsinmarketing.com/blog/how-to-defend-your-brand-with-market-research.aspxGood offense is not always the best defense. IIM outlines six market research best practices for defending your brand and staying relevant in today's marketplace.http://www.insightsinmarketing.com/blog/upcoming-iim-webinar-leveraging-hybrid-approaches-in-online-qualitative-research.aspxThu, 28 Feb 2013 00:00:00 GMThttp://www.insightsinmarketing.com/blog/upcoming-iim-webinar-leveraging-hybrid-approaches-in-online-qualitative-research.aspxIIM's online qualitative expert, Jessica Ritzo, will share best practices when designing and directing hybrid online research. Read more for details.http://www.insightsinmarketing.com/blog/7-reasons-why-you-should-consider-technology-based-qualitative-research.aspxWed, 13 Feb 2013 00:00:00 GMThttp://www.insightsinmarketing.com/blog/7-reasons-why-you-should-consider-technology-based-qualitative-research.aspxEver considered using an online research approach? Well, if you haven’t already, you should! IIM has outlined some compelling reasons to consider tech-based qualitative research for your next project.http://www.insightsinmarketing.com/blog/iim’s-top-12-insights-from-2012-part-3-of-3.aspxWed, 30 Jan 2013 00:00:00 GMThttp://www.insightsinmarketing.com/blog/iim’s-top-12-insights-from-2012-part-3-of-3.aspxIn the final blog of our 3 part “best of 2012” insight series, IIM unpacks the top insights uncovered by our i-on-Women team. What female-centric insights made our top 12 from 2012? Find out here!http://www.insightsinmarketing.com/blog/iim’s-top-12-insights-from-2012-part-2-of-3.aspxThu, 17 Jan 2013 00:00:00 GMThttp://www.insightsinmarketing.com/blog/iim’s-top-12-insights-from-2012-part-2-of-3.aspxRead about the importance of fitting into consumers’ lives in part 2 of our 3 part blog series highlighting the top insights and implications from 2012.