Driving Brand Growth by Better Connecting People to Brands

Our consultants get it. With years of client-side experience, we’ve sat on your end of the table and have been tasked with the problems you face. This understanding, paired with what we’ve learned while working for hundreds of companies like yours, gives us a unique position as true market research experts. We've discovered that in order for a brand to be successful, its marketers must first view their target consumers as people, not just purchasers. When they do this, they are able to uncover a deeper, more authentic understanding of who their target is and what really motivates them to act. Our expertise enables us to help you solve a variety of marketing challenges.

Brand Strategy & Positioning

Brand Strategy & Positioning

Messaging & Communication

Messaging & Communication

Consumer Target & Shopper Understanding

Consumer Target & Shopper Understanding

Innovation

Innovation

Category & Competitive Assessments

Category & Competitive Assessments

IIM in Action

Learn more about our solutions

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Food & Beverage

Case Study: A messaging & communication study about finding the most optimal packaging design and bringing it to the shelf and table…

Household Goods

Case Study: Brand strategy & positioning meets consumer target & shopper understanding in this study about breaking through the clut…

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