Our Work

Providing actionable results isn’t just something we say. It’s something we do. Our team of experienced consultants have partnered with industries across the board—from food and beverage to sports and entertainment—to authentically connect consumers with brands. We understand people, we know marketing and we uncover insights. It’s what we do. Read on to learn how our marketing research has helped brands like yours solve big problems and see even bigger end results.

Food & Beverage

A messaging & communication study about finding the most optimal packaging design and bringing it to the shelf and table. With our help, the client realized the importance of linking imagery to the key emotional benefit of the product.

Food & Beverage

Household Goods

Brand strategy & positioning meets consumer target & shopper understanding in this study about breaking through the clutter and making an impact. Not only did we identify what was important to communicate to heavy users, we helped the client develop a messaging strategy for lighter users.

Retailer

A fashion-focused case study that tackles brand strategy & positioning, as well as consumer target & shopper understanding. Here, we not only identified our client’s core target, we helped find a way to communicate with them.

Home Appliances

A messaging & communication study about creating authentic and emotional connections with consumers. As a result, our client introduced a new campaign, experienced improved sales and increased brand relevancy.

Home Appliances

Electronic Devices

Innovation, as well as category & competitive assessments are addressed in this study about exploring ideas and finding new opportunities. With our help, the client was able to outline new product concepts, optimal price points and more.

Electronic Devices

Durable Goods

An innovation case study focused on determining the most salient product benefits, optimal packaging and an in-depth understanding of price expectations. Through this research, the client found success with big-box retailers and their targeted consumers.

Durable Goods

Sports & Entertainment

Consumer target identification, along with brand strategy and positioning came into play with this athletic-themed study. As a result, the client was able to launch a new ad campaign that effectively reached their target audience.

Sports & Entertainment

I always know that I can count on Insights in Marketing for thorough planning, attentive project coordination, thoughtful moderating and insightful analysis. The IIM team always takes the time to get to know our business issues and has the unique ability to probe into respondent’s answers in order to really provide the “why” behind the replies.

Joe Sanger

Sr. Marketing Research Manager, Kraft Foods Group

Client Snapshot

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