Sometimes a challenge can’t be solved with a single methodology. That's where our hybrid research designs come into play. At Insights in Marketing, our ability to combine qualitative and quantitative research with online and offline approaches is what makes it possible to reach your objectives—no matter what. One hybrid solution includes:
This is a two-part, same day research approach that leverages quantitative survey data to inform qualitative exploration. The approach uses the same sample of respondents for the quantitative and qualitative and can be conducted online or offline based on project objectives.
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