News Highlights & Articles

IIM Partners with Meredith to Release New Study on Millennial Women

Meredith’s new proprietary study designed to help marketers understand the buying behavior and decision-making processes of women by category (beauty, food, home) through the lens of life stages and the influence of technology.

IIM Partners with Meredith to Release New Study on Millennial Women

3 Ways to Woo Your Customers

Insights in Marketing's own Brian Fletcher featured in banking.com article....More and more professionals in the financial industry are finding that tips and tricks from that old Psych 101 class hold true when it comes to working with consumers and customers.

3 Ways to Woo Your Customers

Four Ways Advertisers Can Gain Trust and Connect with Target Audiences

Brian Fletcher provides steps advertisers and marketers can take to gain audience trust.

Four Ways Advertisers Can Gain Trust and Connect with Target Audiences

IIM on CNBC.com: Work-life balance is stressing us out—at home

Balancing work and life is stressing us out and so is finding a way that you can "have it all." While working moms are commonplace, Insights in Marketing's research has shown that men are having a tougher time shedding the image that they should be the big breadwinner.

IIM on CNBC.com: Work-life balance is stressing us out—at home

Understand Mom Behavior to Engage Her on Social Media

It takes a lot of work to have a complete understanding of moms, which is crucial since they are powerful consumers and brand influencers. Insights in Marketing's infographic on different mom profiles and the perfect gifts for them gets a highlight in this wonderful piece.

Understand Mom Behavior to Engage Her on Social Media

IIM on Quirks.com: 5 Marketing Trends and How MR Must Respond

Insights in Marketing is committed to taking stock of what we, as marketers, learned in 2013. By delving into all of the data swirling at our fingertips, we've applied it to the future and devised a list of the top five trends impacting the marketing research world in 2014.

IIM on Quirks.com:  5 Marketing Trends and How MR Must Respond

Understanding Strategic Marketing and What It Can Do for Your Business

Insights in Marketing's latest eBook, Capturing Competitive Advantage: Taming The Strategic Planning Beast, was featured in this article on having a strategic marketing plan.

Understanding Strategic Marketing and What It Can Do for Your Business

IIM on Today.com: Dads struggle to shake Mr. Mom syndrome

While working moms are commonplace, Insights in Marketing's research has shown that men are having a tougher time shedding the image that they should be the big breadwinner.

IIM on Today.com:  Dads struggle to shake Mr. Mom syndrome

Insight in Marketing's Research & Perspective Featured in Adweek!

Insights in Marketing weighs in on the effectiveness of female marketing today and the need to push beyond clichés to connect with women in the latest issue of Adweek.

Insight in Marketing's Research & Perspective Featured in Adweek!

IIM Plays Key Role in ConAgra’s Gold ARF Ogilvy Award Win

The Ogilvy Awards recognize the critical role played by consumer research in identifying insights and translating them to produce a spectacular advertising campaign. Read about the role IIM played in creating standout advertising for the Hunt's® brand.

IIM Plays Key Role in ConAgra’s Gold ARF Ogilvy Award Win

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