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Why Focus Groups Still Rule the Roost

New techniques are constantly being added to the researcher’s toolbox, but the classic focus group remains the best choice for many clients.

Why Focus Groups Still Rule the Roost

Thanks to Digital Media, Kids Are Growing Up Faster

Digital media makes access to adult-oriented information easier than ever for children, and that’s cause for concern, says IIM’s Blair Fischer.

Thanks to Digital Media, Kids Are Growing Up Faster

Does Your Consumer Voice Have Empathy?

Empathy is much more than a buzzword. It is one of the most crucial parts of understanding your target consumers and the behaviors that motivate them.

Does Your Consumer Voice Have Empathy?

How to Turn Consumer Insights into Concepts

Most brands are aware that collecting consumer insights is the first step to developing new concepts. But many don’t take the time to do it properly.

How to Turn Consumer Insights into Concepts

2017 Super Bowl Ad Recap: Which Brands Won at The Big Game?

Watching Super Bowl commercials can be just as exciting as the game. This year, a few brands take innovative steps to excite consumers, while others fell flat.

2017 Super Bowl Ad Recap: Which Brands Won at The Big Game?

Tips for Managing the Virtual Backroom

Managing the backroom as you conduct research is vital, but how do you manage projects when the group isn’t physically together? Here are some tips from our consultants.

Tips for Managing the Virtual Backroom

Unraveling the Paradox of Consumer Decision Making to Develop Products Your Target Consumers Want

The paradox of consumer decision making is hard to understand, but using the right research techniques, we can identify what is really driving consumers.

Unraveling the Paradox of Consumer Decision Making to Develop Products Your Target Consumers Want

The Biggest Key to Earning Consumer Passion

Having consumers who truly believe in and act as ambassadors for your brand is every company’s dream, but getting these customers is easier said than done.

The Biggest Key to Earning Consumer Passion

How to Ensure Your Segmentation Doesn’t Go Unnoticed

Determining the right segmentation methods will help your research be more relevant and useful to your organization.

How to Ensure Your Segmentation Doesn’t Go Unnoticed

Holiday Shopping Habits

Our latest infographic takes a look at the different ways men and women research their holiday purchases, and the most effective ways to reach them.

Holiday Shopping Habits

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