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How to Ensure Your Segmentation Doesn’t Go Unnoticed

Determining the right segmentation methods will help your research be more relevant and useful to your organization.

How to Ensure Your Segmentation Doesn’t Go Unnoticed

Holiday Shopping Habits

Our latest infographic takes a look at the different ways men and women research their holiday purchases, and the most effective ways to reach them.

Holiday Shopping Habits

Importance of Intuition & Curiosity When Leading Qualitative Research

Choosing a moderator to facilitate your research? This blog will help you understand what you need to be looking for.

Importance of Intuition & Curiosity When Leading Qualitative Research

When is the Right Time to Use Online Research?

Technology-based research approaches may not be the way you are used to conducting research, but these approaches are ideal for certain situations. Here are five situations that may be ideal for an online research approach.

When is the Right Time to Use Online Research?

5 Key Success Factors to Creating an Effective Survey

Making a survey engaging and actionable can be difficult. Here are some tips from the experts at Insights in Marketing on the ways you can design a survey to connect with your audience.

5 Key Success Factors to Creating an Effective Survey

Are You Keeping “The 5 W’s and the How” Top of Mind When Building Your Marketing Strategy

If you want to create a marketing strategy, then you must know and keep “The 5 W’s and How” about your consumer target top of mind at all times

Are You Keeping “The 5 W’s and the How” Top of Mind When Building Your Marketing Strategy

How does color influence consumer behavior

The ways consumers react to colors and the emotions associated with them can impact how they respond to a product. This infographic offers insight into how colors influence customer perception.

How does color influence consumer behavior

IIM Partners with Elmer’s to Launch a New Product

Elmer’s is partnering with another consumer goods company to launch a new line of home organization products leveraging their Ever STIK technology. Utilizing a hybrid methodology of In-Person Focus Groups and Same Day Online Quantitative/Qualitative Design, Insights in Marketing was able to provide the client with qualitative direction on the most preferred name and package design along with quantitative input to help further guide optimization efforts.

IIM Partners with Elmer’s to Launch a New Product

Football Finally Nails It!

Check out my pick for Top Superbowl 50 Commercial!

Football Finally Nails It!

Announcing the 2015 Insights in Marketing Scholarship Winner

We announced a $1,200 scholarship to one U.S. college student studying marketing, business or communication. We place a high value on education, and we wanted to see what our applicants had to say. They were prompted to describe a marketing or advertising campaign that they admire. How would they completely describe the target audience for the campaign? How did they think the target audience informed the brand’s choice of messaging?

Announcing the 2015 Insights in Marketing Scholarship Winner

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