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Are You Keeping “The 5 W’s and the How” Top of Mind When Building Your Marketing Strategy

If you want to create a marketing strategy, then you must know and keep “The 5 W’s and How” about your consumer target top of mind at all times

Are You Keeping “The 5 W’s and the How” Top of Mind When Building Your Marketing Strategy

IIM Partners with Elmer’s to Launch a New Product

Elmer’s is partnering with another consumer goods company to launch a new line of home organization products leveraging their Ever STIK technology. Utilizing a hybrid methodology of In-Person Focus Groups and Same Day Online Quantitative/Qualitative Design, Insights in Marketing was able to provide the client with qualitative direction on the most preferred name and package design along with quantitative input to help further guide optimization efforts.

IIM Partners with Elmer’s to Launch a New Product

Football Finally Nails It!

Check out my pick for Top Superbowl 50 Commercial!

Football Finally Nails It!

Announcing the 2015 Insights in Marketing Scholarship Winner

We announced a $1,200 scholarship to one U.S. college student studying marketing, business or communication. We place a high value on education, and we wanted to see what our applicants had to say. They were prompted to describe a marketing or advertising campaign that they admire. How would they completely describe the target audience for the campaign? How did they think the target audience informed the brand’s choice of messaging?

Announcing the 2015 Insights in Marketing Scholarship Winner

The Do's and Don'ts of Social Media Market Research

Social media research and insight is a powerful tool for companies in this day and age, and in 2016, it’s important to understand why.

The Do's and Don'ts of Social Media Market Research

5 Tips for Maximizing Your Segmentation

5 Tips for Maximizing Your Segmentation

Seven Musts of Creating Trustworthy Content

For most of your brand’s content pieces, your goal will be to create shareable content that your customers will pass on to their network- and luckily, the admiration goes both ways. Check out the seven musts of creating that content and download the printable infographic!

Seven Musts of Creating Trustworthy Content

Leveraging Market Research to Build Strong Communication

Communication is at the core of marketing. In order for marketing efforts to be successful, communication must be strong and effective. Market research can provide information critical to helping you build strong and effective communications.

Leveraging Market Research to Build Strong Communication

Top 5 Success Factors for Qualitative Research

Jessica Ritzo shares some great steps to achieve powerful insights!

Top 5 Success Factors for Qualitative Research

Ready to Take Your Qualitative Analysis Mobile? Here’s What You Need to Know

In the past, when people heard the words “qualitative - engagement” and “mobile,” texting sprang to mind. Today, however, there are a number of rich and colorful ways to engage with consumers via mobile technology, and the convenience and ease of access can help insight-seekers learn even more about consumers and their behaviors.

Ready to Take Your Qualitative Analysis Mobile? Here’s What You Need to Know

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