Want to capture competitive advantage in strategic planning? Start by understanding the consumer!
When consumer insights are the foundation of a company's strategic plan and marketing initiatives are rooted in consumer insights, a business is more likely to succeed!
The strategic planning process is not a one-size-fits-all proposition. Each company puts its own spin on the process. We wrote this book to challenge your thinking on how consumer insight informs the entire strategic planning process so that you can arm your strategic planners with the information they need to create competitive advantage for your company.
Our 'Capturing Competitive Advantage' eBook provides the following:
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