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IIM Research

Insights in Marketing is not only in the marketing research business, but we also make it our business to conduct regular research studies that go deeper to better understand consumers today. What we find may surprise you!

Millennial Women

IIM Partners with Meredith to release New Study on Millennial Women

A Study by Meredith and Insights in Marketing

Wednesday, August 12, 2015

2020 is a pivotal year for Millennials – they will number 80.4 million strong, their spending will total 2.5 Trillion dollars, and they will account for two-thirds of all first-time homebuyers. Recognizing the seismic influence Millennials – the largest generation ever – will have on all industries, Meredith recently fielded the Women 2020 proprietary study designed to help marketers understand the buying behavior and decision-making processes of women by category (beauty, food, home) through the lens of life stages and the influence of technology.

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Single Women

Opportunity for Marketers to Connect with Single Women

A Study By Insights in Marketing

Wednesday, December 10, 2014

Nearly 56 million women make up the single female population in the US, and a recent study from Insights in Marketing outlines powerful ways for brands to connect with them.

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Tech and Women

Women and Technology

A Study by Insights in Marketing

Tuesday, August 19, 2014

Insights in Marketing found that women’s values, habits, and personalities correlate with her tech behavior and preferences.

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Consumer Skepticism of Advertising and Marketing

Consumer Skepticism of Advertising and Marketing

A Study by Insights in Marketing

Wednesday, June 25, 2014

Insights in Marketing research finds that only a small percentage of men and women believe what advertisers and marketers say about their products/services.

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Gender Roles

A Study of Changing Gender Perceptions

A Study by Insights in Marketing

Tuesday, March 18, 2014

Insights in Marketing research finds that while women have found an accepting spot outside of the home, men are still struggling with their own roles.

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