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IIM Research

Insights in Marketing is not only in the marketing research business, but we also make it our business to conduct regular research studies that go deeper to better understand consumers today. What we find may surprise you!

Tech and Women

Women and Technology

A Study by Insights in Marketing

Tuesday, August 19, 2014

Insights in Marketing found that women’s psychological makeup correlates with her tech behavior and preferences.

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Consumer Skepticism of Advertising and Marketing

Consumer Skepticism of Advertising and Marketing

A Study by Insights in Marketing

Wednesday, June 25, 2014

Insights in Marketing research finds that only a small percentage of men and women believe what advertisers and marketers say about their products/services.

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Gender Roles

A Study of Changing Gender Perceptions

A Study by Insights in Marketing

Tuesday, March 18, 2014

Insights in Marketing research finds that while women have found an accepting spot outside of the home, men are still struggling with their own roles.

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The 5 Female Psychological Profiles That Matter

The 5 Female Psychological Profiles That Matter

Marketing to Women

Tuesday, July 09, 2013

Insights in Marketing's i-on-Women™ team found that all US women fit into five psychological and behavioral profiles. What profile does your target market fit into? Download our study to find out!

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Top Brands

Top Brands Miss the Mark for Marketing to Women

Marketing to Women

Wednesday, December 05, 2012

Is your brand marketing to women effectively? IIM's i-on-Women team found that most brands (even the top brands) have room for improvement. Download the study to find out more!

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