IIM Research

IIM Partners with Meredith to release New Study on Millennial Women

2020 is a pivotal year for Millennials – they will number 80.4 million strong, their spending will total 2.5 Trillion dollars, and they will account for two-thirds of all first-time homebuyers. Recognizing the seismic influence Millennials – the largest generation ever – will have on all industries, Meredith recently fielded the Women 2020 proprietary study designed to help marketers understand the buying behavior and decision-making processes of women by category (beauty, food, home) through the lens of life stages and the influence of technology.

IIM Partners with Meredith to release New Study on Millennial Women

Opportunity for Marketers to Connect with Single Women

Nearly 56 million women make up the single female population in the US, and a recent study from Insights in Marketing outlines powerful ways for brands to connect with them.

Opportunity for Marketers to Connect with Single Women

Women and Technology

Insights in Marketing found that women’s values, habits, and personalities correlate with her tech behavior and preferences.

Women and Technology

Consumer Skepticism of Advertising and Marketing

Insights in Marketing research finds that only a small percentage of men and women believe what advertisers and marketers say about their products/services.

Consumer Skepticism of Advertising and Marketing

A Study of Changing Gender Perceptions

Insights in Marketing research finds that while women have found an accepting spot outside of the home, men are still struggling with their own roles.

A Study of Changing Gender Perceptions

The 5 Female Motivational Segments That Matter

Insights in Marketing found that all US women fit into one of five motivational segments. What segment does your target market fit into? Download our study to find out!

The 5 Female Motivational Segments That Matter

Top Brands Miss the Mark for Marketing to Women

Is your brand marketing to women effectively? Insights in Marketing found that most brands (even the top brands) have room for improvement. Download the study to find out more!

Top Brands Miss the Mark for Marketing to Women

How Effective Are We At Connecting To Her

Insights in Marketing's recent survey of U.S. women found that only 9% of women feel as though marketers are marketing effectively to them. What else did we find? Download the study to read more.

How Effective Are We At Connecting To Her

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