Qualitative & Quantitative Research All in One Day
2Q-SightsSM
2Q-sightsSM is a two-part, same-day research tool leveraging quantitative electronic survey data to inform deeper qualitative exploration with the same respondents.
Methodology Key Benefits
Quantitative Research Using Electronic
Data Collection System 
- Immediately identifies top ideas, concepts, packaging, etc.
- Enables assessment of key drivers of appeal and purchase intent
- Real-time results and reporting
Select
Consumers for Qualitative Research
- Strategically select consumers for futher discussion
- Easy-to digest, real-time results enable quick and easy consumer selection
Traditional
Qualitative Focus Group
- Dive deeper in the same day to understand key drivers and the 'whys' behind the numbers
- Utilize quantitative findings to guide the discussion
