Concept Refinement
Concept-sightsSM
Build and optimize concepts both during and after groups with the same consumers using an online process.
Methodology Key Benefits
Top Concept Identification Via Traditional
Focus Groups 
- Immediately identifies top ideas, concepts, packaging, etc.
- Enables assessment of key drivers & opportunities for improvements
Select
Consumers for Online Follow-Up
- Strategically select consumers for futher discussion based on individual articulation & varied thought
Concepts Shared
Online & Refined
- Cost for concept refinement less than additional groups
- Concept refinement with educated consumers - reduced start-up time
