Stepping Outside the Facility
Ethno-sightsSM
Observe consumer behavior in a non-facility environment to provide a more natural setting and allow consumers to simply be themselves.
Benefits:
- Catches moments not seen in-person
- Allows for consumer commentary on their behavior without task interruption
- Enables team to look in 'cupboards' and ask probing questions
Benefits:
- Enables immersion into consumers' world through attendance of a 'lifestyle event" (i.e. party, family gathering, etc.)
- Uninterrupted observation to glean insights into consumers' attitudes & behaviors
Our Tools
Benefits:
- Witness natural, "real world" dialogue between friends
- Allows for a deeper view of consumers' lives
- Generates more candid insights and information due to heightened comfort level
Benefits:
- Generates rich, participant-driven content pre-interview
- Captures participant "voice" through content and style
- Allows for long-term engagement of the same participants
Ideal For:
- Understanding Your Target's Needs, Wants and Desires
- Uncovering Consumer Attitudes & Behavior
- Product & Package Testing (short or long-term usage)
- Ad Campaign Development & Testing
- New Product Development
- Website Development
Click here for an example of our work!
