Customized Online Qualitative Research
I-sightsSM
Leverage the blend of technology and qualitative techniques to access a broader, more diverse and active market in a relevant and effcient manner.
Benefits:
- Cost efficient vs. traditional groups
- Access to individuals not easily reachable (low penetration categories)
- No geographic limitations
Benefits:
- Similar benefits to online groups
- Cost effective given larger sample size
- Asynchronous format simplifies scheduling
- Greatest depth of feedback
- Ideal for sensitive topics
Our Tools
Benefits:
- Real-time, in-moment feedback with a large audience
- See into consumers' lives through text, photo and video feedback
- Candid feedback driven by quick, casual nature of approach
Benefits:
- Rich, participant-driven content
- Captures participant "voice" through content and style
- Allows consumer feedback via text and media
- Long-term engagement of same participants
Ideal For:
- Concept Evaluation & Development
- Product Testing (short & long term use)
- Purchase Considerations
- Ad Campaign Development & Testing
- Website Development & Usability Testing
- Attitudes & Behavior Tracking
- Traditional Qualitative Lead-In or Follow-Up
See an I-sightsSM case study!
