In-Store Insights
Shopper-sightsSM
Observe shopping behavior, consumer reactions to products' merchandising and packaging as well as the entire in-store experience
Benefits
- Examines actual shopping behavior rather than claimed behavior
- Highlights consumers' challenges with actual shelf sets, category clutter and out of stocks
- Allows for interaction with consumers and deeper probing during the shopping process
Ideal For:
- Understanding Category Shopping Behavior
- Package Design Feedback (i.e., shelf pop, readability, etc.)
- Shelf Placement and POS Understanding
- Determining Merchandising Vehicle Impacts
See a Shopper-sightsSM case study!
