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News

Insights in Marketing Uncovers How a Women’s Psychological Makeup Correlates with Tech Behavior

August 19, 2014

Women’s psychological drivers can reveal tech preferences, social media habits and more!

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IIM on CNBC.com: Work-life balance is stressing us out—at home

May 22, 2014

Balancing work and life is stressing us out and so is finding a way that you can "have it all." While working moms are commonplace, Insights in Marketing's research has shown that men are having a tougher time shedding the image that they should be the big breadwinner.

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Understand Mom Behavior to Engage Her on Social Media

May 6, 2014

It takes a lot of work to have a complete understanding of moms, which is crucial since they are powerful consumers and brand influencers. Insights in Marketing's infographic on different mom profiles and the perfect gifts for them gets a highlight in this wonderful piece.

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IIM on Quirks.com: 5 Marketing Trends and How MR Must Respond

April 26, 2014

Insights in Marketing is committed to taking stock of what we, as marketers, learned in 2013. By delving into all of the data swirling at our fingertips, we've applied it to the future and devised a list of the top five trends impacting the marketing research world in 2014.

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Understanding Strategic Marketing and What It Can Do for Your Business

April 23, 2014

Insights in Marketing's latest eBook, Capturing Competitive Advantage: Taming The Strategic Planning Beast, was featured in this article on having a strategic marketing plan.

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