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IIM Partners with Meredith to Release New Study on Millennial Women

August 12, 2015

Meredith’s new proprietary study designed to help marketers understand the buying behavior and decision-making processes of women by category (beauty, food, home) through the lens of life stages and the influence of technology.

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3 Ways to Woo Your Customers

July 23, 2015

Insights in Marketing's own Brian Fletcher featured in banking.com article....More and more professionals in the financial industry are finding that tips and tricks from that old Psych 101 class hold true when it comes to working with consumers and customers.

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Four Ways Advertisers Can Gain Trust and Connect with Target Audiences

July 16, 2015

Brian Fletcher provides steps advertisers and marketers can take to gain audience trust.

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IIM on CNBC.com: Work-life balance is stressing us out—at home

May 22, 2014

Balancing work and life is stressing us out and so is finding a way that you can "have it all." While working moms are commonplace, Insights in Marketing's research has shown that men are having a tougher time shedding the image that they should be the big breadwinner.

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Understand Mom Behavior to Engage Her on Social Media

May 6, 2014

It takes a lot of work to have a complete understanding of moms, which is crucial since they are powerful consumers and brand influencers. Insights in Marketing's infographic on different mom profiles and the perfect gifts for them gets a highlight in this wonderful piece.

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