Beauty and cosmetics encompasses far more than just makeup. From skin care products to luxury spas, it’s a diverse, highly-competitive and multi-billion-dollar industry. How can you stand out from the cluttered marketplace?

Discover how we’ve used our research methods help beauty brands strengthen their messaging and connect with shoppers.

HMS Design Case Study

Case Study: HMS Design and their client are in the process of updating the client’s brand of ethnic hair care products and understan…

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