Durable & Household Goods

Durable & Household Goods

Perhaps nothing better reflects brand loyalty better than consumer behavior towards household and durable goods. But that doesn’t mean consumer behavior remains stagnant and so neither should your marketing research.

See some of the interesting approaches we’ve taken to conducting consumer research using in-home video. 

Furniture Care Provider

Case Study: Brand strategy & positioning meets consumer target & shopper understanding in this study about breaking through the clut…

Home Appliance Manufacturer

Case Study: A messaging & communication study about creating authentic and emotional connections with consumers. As a result, our cl…

Electronics Manufacturer

Case Study: Innovation, as well as category & competitive assessments are addressed in this study about exploring ideas and finding …

Elmer’s

Case Study: An innovation case study focused on determining the most salient product benefits, optimal packaging and an in-depth und…

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