Food & Beverage

Food & Beverage

The food and beverage industry remains highly competitive and with competition comes challenges – like many more new products vying for consumers’ every-demanding taste buds. 

Learn more about some of the work we’ve been doing with food and beverage clients.

Sparkling Ice

Case Study: The Sparkling Ice® brand has enjoyed a meteoric rise to popularity in recent years. However, while growth is strong, a …

Planters Peanut Butter

Case Study: Our customized approach to gathering information on target consumers snacking habits and preferences helped Planters dec…

Marzetti

Case Study: Research helped Marzetti’s make changes to key packaging designs and encourage target consumers to look at the product i…

Regional Cheese Brand

Case Study: A regional cheese was brand looking to expand into additional markets. They wanted the numbers and also the “whys” behin…

Danone

Case Study: The Sparkling Ice® brand has enjoyed a meteoric rise to popularity in recent years. However, while growth is strong, a …

Sign Up for the Latest News

Join the IIM Community and get helpful tips, ideas and solutions for capturing the consumer voice.