iimForum is about building Insights and Understanding Over Time. In-Person or Online Qualitative Forums for Deeper, Longer-Term Understanding. Typically range from 15 to 200 people and can last from a few months to a few years. Engagements over the life of the forum have infinite possibilities from co-creation and on-premise work to shop-a-longs and product tasting.
With our iimForum research, we are able to gather information and opinions in an efficient and interesting way – in-person or on-line!
Our consumer forums can last weeks or even years, and we always deign them to meet your specific learning objectives.
Insights in Marketing has created and managed a variety of consumer forums, including but not limited to:
Recruited for a variety of projects, these forums are screened based on their usage behavior
Comprised of early-adopters, or trend-setters, trend-setters help companies understand what is coming up next in a particular industry.
Made up of brand-loving consumers who have been recruited as such, these forums understand functionality of products/services without brand equity getting in the way.
Are you looking for continuous and cost effective consumer insight for your brand? Contact us to learn more about iimForum.
Join the IIM Community and get helpful tips, ideas and solutions for capturing the consumer voice.