Betsy Volletz-Zacarias

Betsy Volletz-Zacarias

Senior Quantitative Research Manager

Betsy not only understands the challenges you face, she knows how to conquer them. Betsy has more than 20 years of experience and has partnered with a wide variety of clients across a range of industries. This includes Fortune 500 giants and smaller firms specializing in everything from CPG, travel, entertainment and B2B services. Proudly considering herself as “the ultimate consumer,” Betsy ensures that your message and needs are translated in a way that your consumers will understand clearly and react to honestly. 

What I geek out over:
Spreadsheets. They allow me to look at data from every angle—which I love.

My little-known quirk:
I’m a Packers fan. (Wait…that’s actually well-known.)

Personal research Jedi mind trick:
I follow the KISS method. No one wants complicated survey questions—the simpler I can make them, the happier and more insightful the consumers are.

email Betsy or connect on LinkedIn
Ron Raskin

Ron Raskin

Brian Fletcher

Brian Fletcher

Caroline Roe

Caroline Roe

Betsy Volletz-Zacarias

Betsy Volletz-Zacarias

Kara Kohr

Kara Kohr

Kristin Burgess

Kristin Burgess

Tracy Paukstys

Tracy Paukstys

Katie Wilson

Katie Wilson

Rob Gulans

Rob Gulans

Stephanie Horvath

Stephanie Horvath

Our Stats

12

combined total canine ownership

5'6

average height amongst us

Leo

top astrological sign

69%

of the office roots for the Cubs

197

combined total mileage to work

77%

own an iPhone

2

cool & relaxed owners of hot tubs

6

diehard fans of TMZ news updates

Want to join our team?

Our Values

The five things that make us great.

We’re Quirky.

We’re pithy with a playful personality.

We Own It.

We’re accountable to ourselves, each other & our clients.

We’re Better Together.

We build upon each other for strength & success.

We Give A Damn.

We are fueled by a desire to deliver excellence.

We’re The One That You Want.

We take our work seriously… not ourselves.

Sign Up for the Latest News

Join the IIM Community and get helpful tips, ideas and solutions for capturing the consumer voice.