Senior Quantitative Research Manager
Betsy not only understands the challenges you face, she knows how to conquer them. Betsy has more than 20 years of experience and has partnered with a wide variety of clients across a range of industries. This includes Fortune 500 giants and smaller firms specializing in everything from CPG, travel, entertainment and B2B services. Proudly considering herself as “the ultimate consumer,” Betsy ensures that your message and needs are translated in a way that your consumers will understand clearly and react to honestly.
What I geek out over:
Spreadsheets. They allow me to look at data from every angle—which I love.
My little-known quirk:
I’m a Packers fan. (Wait…that’s actually well-known.)
Personal research Jedi mind trick:
I follow the KISS method. No one wants complicated survey questions—the simpler I can make them, the happier and more insightful the consumers are.