Director of Quantitative Research
Caroline is the business-minded powerhouse everybody wants working on their team. She uses her mastery of data from a multitude of product categories to piece together the consumer puzzle and deliver killer insights. If that weren’t enough, her experience in client-side research means that she knows what our partner's expectations are and how best to blow them out of the water.
What I geek out over:
A great cocktail, cool mid-century stuff and an amazing Tiki bar.
My little-known quirk:
I can usually tell you what country a rum is from by smelling and tasting it.
Personal research Jedi mind trick:
Adding imagination to the surveys we create. If the questions are a snooze-fest, consumers will disengage—give them something really engaging and you’ve got yourself a surefire success!