Caroline Roe

Director of Quantitative Research

Meet Caroline

Caroline Roe

Director of Quantitative Research

Meet Caroline
Learn More About Caroline
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Calling Caroline curious is an understatement.

A guiding light on our quantitative team since 2009, Caroline’s the person who designs the surveys and the statistical processes that help us get to the heart of what makes people tick. In this role, she’s a natural, exactly the type of inquisitive mind you want designing research strategy on behalf of your brand.

Caroline’s curiosity lends itself extremely well to the different quantitative methodologies IIM offers. As Caroline explains it, she’s naturally always thinking of ways to get a greater understanding of what’s going in people’s minds. And that’s what leads to the insights your brand needs to connect with people on a deeper level.

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Caroline by the Numbers


Surveys Developed


Years in Quantitative Research


Brands Consulted for


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Connect with Caroline



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