He’s also living proof that big personalities lead to big breakthroughs and even bigger results. Between his psychology experience and his deep familiarity with everything from sports drinks to spirits to financial services, Ron gets to the juiciest insights from consumers in the simplest, most straightforward way possible—and has a good time doing it.
Not only does Ron’s energy get insights flowing in focus groups, it shows clients that Ron is a partner who’s dedicated to their brand. For Ron, IIM isn’t just concerned with connecting people to brands, he’s here to ensure we create strong connections with our clients, too.
Driving with the top down.
I’m addicted to reality television.
I make the consumers sing and laugh…not kidding…I actually make them sing. It’s my icebreaker.
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