Ron is living proof that big personalities lead to big breakthroughs and even bigger results. A true-blue people person, Ron excels when he’s using his charm and expertise to extract the juiciest insights from consumers. He understands that authentic questions are rarely found in a guide and uses his psychology experience to cut through the static and engage with his audience quickly. Ron makes sure that you get the real implications in the simplest, most straightforward way possible—and has a good time doing it.
What I geek out over:
Driving with the top down.
My little-known quirk:
I’m addicted to reality television.
Personal research Jedi mind trick:
I make the consumers sing and laugh…not kidding…I actually make them sing. It’s my icebreaker.