Press Releases

Insights in Marketing Announces New 2015 Scholarship for Marketing, Business or Communications Student

Insights in Marketing (IIM), a research based marketing consultancy that helps clients develop the most complete picture of their target audience, is proud to announce The 2015 Insights in Marketing Scholarship. IIM will honor one U.S. college student studying marketing, business or communications with a $1,200 scholarship.

Insights in Marketing Announces New 2015 Scholarship for Marketing, Business or Communications Student

Cracker Barrel Ad Created With Research by Insights in Marketing Wins 2015 ARF David Ogilvy Award for Excellence in Advertising Research

Cracker Barrel Ad Created With Research by Insights in Marketing Wins 2015 ARF David Ogilvy Award for Excellence in Advertising Research Award recognizes the invaluable role of insights that matter in advertising development process

Cracker Barrel Ad Created With Research by Insights in Marketing Wins 2015 ARF David Ogilvy Award for Excellence in Advertising Research

Research Reveals Opportunity for Marketers to Connect with Single Women

Nearly 56 million women make up the single female population in the US, and a recent study from Insights in Marketing outlines powerful ways for brands to connect with them.

Research Reveals Opportunity for Marketers to Connect with Single Women

Insights in Marketing Uncovers How a Woman’s Values, Habits, and Personality Correlates with Tech Behavior

Women’s values, habits, and personalities can reveal tech preferences, social media habits and more!

Insights in Marketing Uncovers How a Woman’s Values, Habits, and Personality Correlates with Tech Behavior

Study Finds Consumers are Skeptical Towards Marketing

Insights in Marketing (IIM) research indicates that customers don't consider advertisers trustworthy.

Study Finds Consumers are Skeptical Towards Marketing

IIM Releases E-book on Capturing Competitive Advantage in Strategic Planning

Insights in Marketing (IIM) suggests that consumer insights are the key to success in long-term strategy.

IIM Releases E-book on Capturing Competitive Advantage in Strategic Planning

IIM Survey Indicates that Traditional Gender Roles are Outdated

Insights in Marketing research finds that while women have found an accepting spot outside of the home, men are still struggling with their own roles.

IIM Survey Indicates that Traditional Gender Roles are Outdated

New eBook by Insights in Marketing Instructs on How to Effectively Market to Women

Our latest eBook 'Getting Women to Buy: Better Insights to Transform Your Marketing' helps marketers create breakthrough messages and products to female consumers.

New eBook by Insights in Marketing Instructs on How to Effectively Market to Women

Insights in Marketing Identifies 5 Segments that Matter When Marketing to Women

Insights in Marketing finds that all US women fit into one of five motivational segments. What segment does your target market fit into? Read for more details.

Insights in Marketing Identifies 5 Segments that Matter When Marketing to Women

Six Marketing Research Trends to Watch in Second Half of 2013

Insights in Marketing predicts psychology, action, speed and more will alter the playing field in exploring consumer behavior for the rest of 2013.

Six Marketing Research Trends to Watch in Second Half of 2013

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