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Online Qualitative & Quantitative Research: A Match Made in Heaven

We know qualitative and quantitative research go hand-in-hand, but have you tried combining quantitative data specifically with online qualitative research? Leveraging both techniques together can lead to powerful data, providing the full picture you’re looking for in making strategic decisions.

Online Qualitative & Quantitative Research: A Match Made in Heaven

Conducting A Powerful And Actionable Focus Group Debrief

This infographic takes a look at what you need to know to ensure you get a powerful and actionable debrief immediately following the last focus group of any project.

Conducting A Powerful And Actionable Focus Group Debrief

When To Use DIY Research Vs A Research Partner

Our latest infographic takes a look at some of the questions you should ask yourself when determining whether you can use a DIY survey tool or if you would be better off engaging with an External Research Partner for your next project.

When To Use DIY Research Vs A Research Partner

What Your Boss Wants You to Know About Product Development

The product development process is one that can be made easier with the right types of research, says IIM’s Brian Fletcher.

What Your Boss Wants You to Know About Product Development

Traditional vs. Digital Qualitative: An Overview

Traditional and Digital approaches to qualitative research gathering each have their benefits and trade-offs, making them better suited to different situations and client needs.

Traditional vs. Digital Qualitative:  An Overview

Not Using Mobile in Your Qualitative Research? It’s (Well Past) Time!

Engagement on mobile devices is important to consider as part of your qualitative research efforts if you want to get a full picture of your target consumer’s behavior.

Not Using Mobile in Your Qualitative Research?  It’s (Well Past) Time!

What You Should Know About Social Media Influencers & Engagement

Identifying some key factors when choosing a social media influencer can help you grow your brand recognition and meet campaign goals.

What You Should Know About Social Media Influencers & Engagement

Tips for Convincing Your Employer to Let You Work Remotely

Prepare to pitch the idea of remote work to your employer and you just may get approval! Mary Beth Shriver, Senior Consultant at Insights in Marketing, gives her top tips for making a compelling argument.

Tips for Convincing Your Employer to Let You Work Remotely

The Worst Advice about New Product Development

Developing a new product? There’s some classic advice you might want to ignore throughout the process.

The Worst Advice about New Product Development

Layering Multiple Research Approaches to Connect With Consumers

Layering complementary research approaches to help you garner insights can give you a more complete picture than using just one.

Layering Multiple Research Approaches to Connect With Consumers

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