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2018 Holiday Shopping Behaviors

The 2018 Holiday shopping season has broken every historical shopping record, with Black Friday and Cyber Monday being the largest shopping days in history. Retailers and brands have an unprecedented opportunity. Here’s how you can take advantage of this astronomical holiday shopping season.

2018 Holiday Shopping Behaviors

Infographic: Holiday Shopping Season

The record-breaking 2018 Holiday shopping season has been full of surprising statistics. Our infographic details exactly how much has been spent so far, who is spending it, and what type of deals consumers are looking for.

Infographic: Holiday Shopping Season

Everything You Need to Know About the Record-Breaking 2018 Holiday Shopping Season

The 2018 Holiday shopping season has broken every historical shopping record, with Black Friday and Cyber Monday being the most profitable shopping days in history. Retailers and brands have an unprecedented opportunity. Here’s how you can take advantage of this astronomical holiday shopping season.

Everything You Need to Know About the Record-Breaking 2018 Holiday Shopping Season

Ethnographies: The Pros, Cons and Modern Solutions

Sometimes you need more than surveys or statistics to truly understand more complex situations. With ethnographic research, you’re able to uncover even deeper insights.

Ethnographies: The Pros, Cons and Modern Solutions

4 Essentials in Marketing to Women

Are your marketing efforts to reach women working effectively? There are many reasons why marketers and companies fail to connect effectively with women. Many brands miss out by not following these essential marketing tips.

4 Essentials in Marketing to Women

Why Brands Should Leverage Usage Data from Mobile Devices

Collecting qualitative and quantitative through mobile is important, but are you also collecting usage data for your market research? Here’s why it can help.

Why Brands Should Leverage Usage Data from Mobile Devices

4 Essentials in Marketing to Female Consumers

Why is it marketing to women often fails? Many brands are missing a valuable opportunity by not following these essential marketing tips.

4 Essentials in Marketing to Female Consumers

5 Critical Tips to Consider When Redesigning Your Packaging

There’s nothing worse than releasing a bad packaging redesign. Get your package redesign right the first time with these five tips.

5 Critical Tips to Consider When Redesigning Your Packaging

Our Favorite 2018 Super Bowl Commercials

Our very own Katie Wilson gives her take on this year's Super Bowl commercial highlights.

Our Favorite 2018 Super Bowl Commercials

Is Social Media the New Way to Listen to Consumers?

There is no doubt about it: social media is a research tool that marketers cannot ignore. Examine the pros and cons of using social media for consumer listening and how to best use it.

Is Social Media the New Way to Listen to Consumers?

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