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Layering Multiple Research Approaches to Connect With Consumers

Layering complementary research approaches to help you garner insights can give you a more complete picture than using just one.

Layering Multiple Research Approaches to Connect With Consumers

10 Key Areas that Lead to Successful Focus Groups: Part Two

Check out more tips and tricks on how to ensure success with your next focus group, from the experienced team at Insights in Marketing.

10 Key Areas that Lead to Successful Focus Groups: Part Two

10 Key Areas that Lead to Successful Focus Groups: Part One

Running a focus group can be overwhelming, which is why we’ve put together this list of ten key areas to focus on to ensure success in your next research campaign.

10 Key Areas that Lead to Successful Focus Groups: Part One

Using Insights to Craft Brand Personality

What exactly is brand personality and how can you make sure your brand is capturing the right one?

Using Insights to Craft Brand Personality

Top Tips for Getting Great Information from Your Focus Groups

Our latest infographic takes a look at in-person qualitative research and provides some tips at how to understand the voice and motivations of your participants.

Top Tips for Getting Great Information from Your Focus Groups

Top Tips for Conducting Focus Groups with Children

The influence children hold over the products that make it into their homes and lives can be staggering, so it makes sense to try and gather insights from them.

Top Tips for Conducting Focus Groups with Children

Why Focus Groups Still Rule the Roost

New techniques are constantly being added to the researcher’s toolbox, but the classic focus group remains the best choice for many clients.

Why Focus Groups Still Rule the Roost

Thanks to Digital Media, Kids Are Growing Up Faster

Digital media makes access to adult-oriented information easier than ever for children, and that’s cause for concern, says IIM’s Blair Fischer.

Thanks to Digital Media, Kids Are Growing Up Faster

Does Your Consumer Voice Have Empathy?

Empathy is much more than a buzzword. It is one of the most crucial parts of understanding your target consumers and the behaviors that motivate them.

Does Your Consumer Voice Have Empathy?

How to Turn Consumer Insights into Concepts

Most brands are aware that collecting consumer insights is the first step to developing new concepts. But many don’t take the time to do it properly.

How to Turn Consumer Insights into Concepts

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