Every survey completed is a favor someone does for your company to help you gain valuable insights and data. Though a participant may agree to take your survey, if the questions aren’t interesting and engaging, the data you end up with may not be as insightful. In order to avoid overly high survey bounce rates, you will want to write an actionable survey with questions that are relevant, streamlined and straightforward. An actionable survey is going to get more valuable information at a higher completion rate than a poorly written survey that does not have a predetermined focus.
The concept is simple enough, but how do you make a survey engaging enough to be effective? It isn’t that difficult if you keep the consumer at the forefront of your mind as you design and create the survey. Having a clear focus and using this to tailor your survey questions will help you capture the data you’re after. Creating an effective survey doesn’t have to be an unpleasant or a daunting task. The quantitative research experts at Insights in Marketing are always focused on collecting the best data for clients – data that is actionable and impactful. Over their many years of survey writing experience, they have discovered 5 key factors that are important for creating an effective survey.
Once you’ve written an effective survey with well-designed questions, you will be well on your way towards getting actionable results. If you have more questions we would be happy to help! Contact us for more information about writing a great survey for your target audience.
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