When is the Right Time to Use Online Research?
You might ask yourself, why would I use an online or mobile approach for qualitative research? Isn't it basically the same as doing in-person qualitative but in the virtual world? Well, while it's similar to in-person qualitative, technology-based approaches hold a whole new world of possibility and are beneficial in many situations.
Here are seven of my favorite reasons for using a tech-based research approach:
How Does My Recruiting Strategy Change for Online Research?
Ok, so now you may have decided that tech-based research is for you, but how do you change your recruiting approach? Well, you don't really have to.
Typically, any type of respondent that may be included in in-person focus groups is able to participate in an online study provided they have a computer and the knowledge to use it well. However, at Insights in Marketing, we take this tech-savvy requirement one step further by making sure that the respondent has high speed internet and uses the Internet for something other than checking email on a regular basis. We also require that all of our participants have the capability and knowledge to upload photos and, in some cases, video clips in addition to providing written responses. We believe that this makes the findings that much richer and helps bring consumer feedback to life.
Ready to Go Online?
Want to learn more about online qualitative approaches? Contact our tech-based qualitative expert, Jessica Rtizo, today!
Also, be on the lookout for details of our upcoming tech-based qualitative webinar where Jessica will share her expertise in designing and directing hybrid online qualitative work.
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