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All Women are Not Created Equal When it Comes to Tech Preferences

Tech-Savviness Among Women Ties to Their Values, Habits, and Personalities

Why are some women running a mile a minute on twitter, multitasking on multiple devices and taking over the internet while others barely care to learn how to search on google?   Despite our society's technological evolution, not all women have evolved to match the latest technological trends. The fact remains that there something is different inside every women that influences her preferences and appetite for technology.  What is different? Well, IIM wanted to find out.  So we did some research.  Based on our proprietary study, we have discovered a correlation between the values, habits, and personalities of women and their tech preferences and behavior.

What did we find?  Well we find that there are 5 different types of women and each has a different approach to technology!

The 5 Segments of Women & Their Views on Technology

So which woman is your target market and how does this translate to her tech and communication preferences?   Find out below.


Tech Profiles

For more details on each of these women and her specific tech habits and preferences, view our complete research study here.

Implications for Marketers

So, now that we have identified the types of women and their views on technology, what does this mean for marketers?  Well that depends on who you are talking to, below are some general tips to really resonate each type of woman:

Interested in learning more about how this applies to your brand and helps you achieve a competitive advantage?

Contact us to leverage our insights to help you and your brand reach new heights.

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