immpronto button

Download our latest eBook 'Capturing Competitive Advantage: Using Insights to Tame the Strategic Planning Beast'

Want to capture competitive advantage in strategic planning? Start by understanding the consumer!

When consumer insights are the foundation of a company's strategic plan and marketing initiatives are rooted in consumer insights, a business is more likely to succeed!

This book is about better using consumer insights information in the strategic planning process to create competitive advantage and how you can continue to impact that process most effectively. Whether you are deeply involved in the process now, or whether consumer insights are an afterthought to the planning process, this eBook is designed to stretch your thinking. It's designed to give you tips, tools and best practices for ways to plan with the consumer in mind, and as a result, tame the strategic planning beast.

The strategic planning process is not a one-size-fits-all proposition. Each company puts its own spin on the process. We wrote this book to challenge your thinking on how consumer insight informs the entire strategic planning process - before, during and after -- so that you can arm your strategic planners with the information they need to create competitive advantage for your company.

Ready to capture your brands competitive advantaage through strategic planning?

Download the eBook here and don't hesitate to contact me or my team for more information on how we can help!

Sign Up for the Latest News

Join the IIM Community and get helpful tips, ideas and solutions for capturing the consumer voice.