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How Does Color Influence Consumer Behavior?

You may be surprised to learn the colors you choose in your retail space or on your brand’s packaging can have an effect on your customers. Consumers react to colors and the emotions associated with them, impacting how they respond to your product.

Color’s Affect on Purchasing Decisions

Depending on the colors you choose for your brand, you can evoke feelings of trust, security, urgency, relaxation and much more. We’ve learned through research people don’t live in a “thinking” state; they live in a “feeling” state. Feelings motivate decisions and actions.

This infographic offers insight into how colors influence customer perception and behavior.


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