Here at Insights in Marketing, we're constantly helping clients navigate strategic challenges while also continuously working to better understand consumers' motivations and behaviors. In doing so, we have leveraged a variety of tools over the years to work through business questions and bring a sense of order to what can often feel like chaos. One such tool is the Mind Map.
We like Mind Mapping for several reasons; it's an expressive and creative way to organize individual and/or team thoughts, it's a great tool for setting goals, solving problems and organizing ideas and it works well as a brand tool to identify insight gaps and develop strategy.
Mind Maps can use colors, shapes, words, logic, numbers, distances and more; that's the beauty of it, you can make it what you want and need it to be!
This example shows initial product considerations for a potential new yogurt product, and really helps in thinking about various aspects of the product and its role in the portfolio.
Ready to get started? Here are some tips to help you put Mind Mapping into action:
Get started mapping your brand's future today!
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