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Mind Maps: A Path to Brand Intelligence

Why Mind Mapping Takes Brainstorming to the Next Level 

Mind Mapping

A mind map is a simple diagram used to organize ideas logically using keywords, images and  color-coding. According to Psychology Today, multiple studies have found mind mapping improves the brain’s ability to comprehend, synthesize, recall and generate ideas quickly.  The technique is based on radiant thinking, and was introduced in the 1960s with The Mind Map Book by Tony Buzan, a respected psychologist and memory expert.


How Market Researchers Use Mind Maps

Today, visual mapping software is used by millions of people as a productivity and organizational tool, and the paper and pen method is still a popular technique for research and marketing professionals to organize ideas, solve problems and develop strategies.

 Bringing marketing and research teams together to create a mind map is not only a fun and creative experience, it creates an opportunity to discuss the consumer journey, and explore solutions based on the broader market landscape and your consumers’ actual behavior and decision-making process. 


Five Ways Mind Maps Bring Order to Chaos

The mind mapping process makes complex issues easier to understand. The process quickly  organizes thoughts during brainstorms, and works as a catalyst to generate more ideas. 

Here’s how it works:


How to Create A Mind Map in Three Easy Steps

Use a large blank piece of  paper, positioned horizontally, and document your ideas with colored pens, pencils or markers.

 Step 1: Determine the Purpose: At the center of the page, draw a doodle or use an image depicting the subject or the goal of your mind map.

 Step 2: Identify four to seven main topics to map: Draw four to seven thick, curved lines extending from your illustration at the center of the page, radiating outward toward the edges. On each line write one main topic (try to use just one word). Color each branch a different color, and use this color code for all related ideas. 

 Step 3: Branch out and explore related ideas: Only use one word, doodle or image to record ideas. Inspire free association and organize ideas using lines and color coding linked to the main topics to: 


Mind Mapping Leads to Intelligent Marketing Decisions 

No two brands are alike, and there are no cookie cutter solutions for real world challenges. Using tools like mind mapping in combination with qualitative and quantitative research methods can deliver actionable marketing insights, and provides businesses the data they need to make intelligent marketing decisions. 


Want to try it out? Download a complimentary blank mind map below.


Insights In Marketing is the marketing research firm that delivers in-depth and actionable insights so you can have every confidence your decisions are inspired by the consumer voice. Our  team has decades of client and supplier side research experience, and our marketing expertise spans across various industries and consumer segments.  Schedule a Free Consultation. 

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