Consumer data and conversations are everywhere. Consumers are talking and brands are listening. In this era of social media, incredible amounts of data are generated by the second and many of our clients are struggling to keep up. Seventy percent of the digital universe is generated by individuals as we browse, share, and entertain ourselves.[i]
Data Explosion: The Ugly Digital Truth
I was curious about just how much data we generate so I looked up a few statistics that may surprise you: 27 million pieces of content are shared each day[ii] and more than 5 billion people are calling, texting, tweeting, and browsing on mobile phones worldwide.[iii]
Data never sleeps! In fact, every minute of every day[iv]:
We may have finally reached T.M.I. (too much information)!
Content Curation To Save The Day
So, what do you do with all that data? In a recent blog entry, Katie Clark, a client-side market researcher and TRME guest blogger discussed both the art and importance of content curation when sifting through a sea of data. She defines content curation as "the process of identifying, organizing, and sharing the best and most relevant content on a specific topic or issue."
At Insights in Marketing we not only champion content curation, but also believe it is what sets us apart from our peers. We specialize in converting consumer conversations and data into impactful insights that lead to brand growth. We realize that a lot of data comes from marketing research, but there is not always value in every insight nugget that we uncover.
Content Curation Best Practices Plus+
Given that exceptional content curation is one of IIM's key differentiators, I spoke to IIM's Senior Consultants and aggregated a short list of IIM's best content curation practices
for uncovering insights that matter:
At IIM, we understand that the consumer landscape is constantly changing and that is why we leverage our years of executive marketing and brand building experience, to cull out only those consumer nuggets or insights that impact your bottom line. After all, with all the data noise in the marketplace, it's easy to get lost. It pays to have a partner to help your organization navigate and cut through the clutter in order to focus on those insights with real, measurable impact.
Need a partner to navigate your consumer data? Contact us today!
[iii] SAS White Paper: Big Data Meets Big Data Analytics
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