So what is an insight? We at Insights in Marketing believe it's the intersection of facts, data and analysis that brings to life the consumers' deepest beliefs and desires in a way that enables the business to grow. It's no wonder, then, why Marketers want marketing researchers to give them more and deeper insights!
To truly craft insights, researchers need to have a sixth sense on the consumer, they need to know what consumers want in their lives and how they want to feel. Here are five ways to tell if your consumer insights will really matter to marketers:
Learning to deliver insights that matter to marketers is a core competence for marketing researchers. Developing insights goes beyond mere data and facts, no matter how advanced or sophisticated. It takes courage, thought, empathy and imagination, and the effort is well worth it.
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