Earlier this month, I wrote part 1 of this blog series: What to Look for in a Qualitative Marketing Research Partner. While it's great to have a list of what to look for; it's also good to have a list of what not to look for so that you can identify any warning signs that your potential partner may not be a right fit. Some of you may be shocked by some of the things that made my list! Often clients come to us looking for these qualities, but in reality we have discovered that they will not set your research and your research relationship on the right track.
So without further ado, here is my list of what NOT to look for in a qualitative research partner (don't say I didn't warn you!!):
Have any more tips/trick to watch out for? Add them here!
Also, read IIM's post on what to look for in a QUANTITATIVE research partner by clicking here!
Join the IIM Community and get helpful tips, ideas and solutions for capturing the consumer voice.