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Marketing Effectively to Women

All Women are Not Created Equal When it Comes to Tech Preferences

IIM discovered that a woman’s values, habits, and personality can reveal her tech preferences, social media habits, and more!

All Women are Not Created Equal When it Comes to Tech Preferences

Three Keys to Better Concept Development

There are three key elements critical for driving consumer appeal and purchase interest: habits, values and personality. Here's how you can utilize those elements to help your consumer connect with your concept at their core.

Three Keys to Better Concept Development

IIM’s Top 12 Insights from 2012: Part 3 of 3

In the final blog of our 3 part “best of 2012” insight series, IIM unpacks the top insights uncovered by our i-on-Women team. What female-centric insights made our top 12 from 2012? Find out here!

IIM’s Top 12 Insights from 2012: Part 3 of 3

Giving Back: A Reflection Of Your Brand And Ours

Find out how giving back helps companies reflect their core values and brand personality!

Giving Back: A Reflection Of Your Brand And Ours

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