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Communication & Messaging

The Year the Ads Eclipsed the Game

With early numbers predicting the lowest viewership in ten years, the big game left much to be desired. However, there were some bright spots...the ads! Always fun, always controversial, we can always rely on brands to make us laugh, cringe, or cry. Let's take a look at our favorites from this year.

The Year the Ads Eclipsed the Game

What You Should Know About Social Media Influencers & Engagement

Identifying some key factors when choosing a social media influencer can help you grow your brand recognition and meet campaign goals.

What You Should Know About Social Media Influencers & Engagement

Football Finally Nails It!

Check out my pick for Top Superbowl 50 Commercial!

Football Finally Nails It!

Announcing the 2015 Insights in Marketing Scholarship Winner

We announced a $1,200 scholarship to one U.S. college student studying marketing, business or communication. We place a high value on education, and we wanted to see what our applicants had to say. They were prompted to describe a marketing or advertising campaign that they admire. How would they completely describe the target audience for the campaign? How did they think the target audience informed the brand’s choice of messaging?

Announcing the 2015 Insights in Marketing Scholarship Winner

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