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Complete Consumer Understanding

Football Finally Nails It!

Check out my pick for Top Superbowl 50 Commercial!

Football Finally Nails It!

Curious Minds are Paging Dr. Freud

There’s a time and a place for traditional, quantitative, survey-based methods. But today, more and more insights seekers are finding that a good ol’ dose of armchair psychology can also work wonders when working with consumers.

Curious Minds are Paging Dr. Freud

Getting at the Voice and the Mind of the Consumer through Qualitative Research

IIM’s Consumer Behavior Consultant, Chad Hinkle, discusses best practices in qualitative research for capturing both the voice and the mind of the consumer.

Getting at the Voice and the Mind of the Consumer through Qualitative Research

5 Critical Tips To Consider When Redesigning Your Packaging

Breathe some life into your next packaging redesign with IIM’s top 5 tips!

5 Critical Tips To Consider When Redesigning Your Packaging

6 Secrets to Achieving Sustainable Competitive Advantage

After 25+ years of partnering with some of the world’s most well-known brands, Insights in Marketing’s consultants share some of their secrets to achieving competitive success.

6 Secrets to Achieving Sustainable Competitive Advantage

All Women are Not Created Equal When it Comes to Tech Preferences

IIM discovered that a woman’s values, habits, and personality can reveal her tech preferences, social media habits, and more!

All Women are Not Created Equal When it Comes to Tech Preferences

Your Brand’s Consumer Insights Audit Checklist

Do you REALLY know your consumer? What are the key types of information you need to make critical decisions for your brand? Find out here.

Your Brand’s Consumer Insights Audit Checklist

Consumer Empathy: The New Black for Marketers?

What is consumer empathy and which brands are doing it well in today's marketplace? Read more to find out!

Consumer Empathy: The New Black for Marketers?

Beyond “Yummy”: How Premium Brands Can Capture 20% of American Men

Premium brands were recently introduced to a consumer target of passionate, big spenders: young, urban males - better known as a "Yummies." Here you can find out more about these men and the strategies you need in order to attract them to your brand.

Beyond “Yummy”: How Premium Brands Can Capture 20% of American Men

Three Keys to Better Concept Development

There are three key elements critical for driving consumer appeal and purchase interest: habits, values and personality. Here's how you can utilize those elements to help your consumer connect with your concept at their core.

Three Keys to Better Concept Development

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