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Consumer Truths & Insights

Using Insights to Craft Brand Personality

What exactly is brand personality and how can you make sure your brand is capturing the right one?

Using Insights to Craft Brand Personality

How to Turn Consumer Insights into Concepts

Most brands are aware that collecting consumer insights is the first step to developing new concepts. But many don’t take the time to do it properly.

How to Turn Consumer Insights into Concepts

Football Finally Nails It!

Check out my pick for Top Superbowl 50 Commercial!

Football Finally Nails It!

Announcing the 2015 Insights in Marketing Scholarship Winner

We announced a $1,200 scholarship to one U.S. college student studying marketing, business or communication. We place a high value on education, and we wanted to see what our applicants had to say. They were prompted to describe a marketing or advertising campaign that they admire. How would they completely describe the target audience for the campaign? How did they think the target audience informed the brand’s choice of messaging?

Announcing the 2015 Insights in Marketing Scholarship Winner

6 Secrets to Achieving Sustainable Competitive Advantage

After 25+ years of partnering with some of the world’s most well-known brands, Insights in Marketing’s consultants share some of their secrets to achieving competitive success.

6 Secrets to Achieving Sustainable Competitive Advantage

All Women are Not Created Equal When it Comes to Tech Preferences

IIM discovered that a woman’s values, habits, and personality can reveal her tech preferences, social media habits, and more!

All Women are Not Created Equal When it Comes to Tech Preferences

Consumer Empathy: The New Black for Marketers?

What is consumer empathy and which brands are doing it well in today's marketplace? Read more to find out!

Consumer Empathy: The New Black for Marketers?

Beyond “Yummy”: How Premium Brands Can Capture 20% of American Men

Premium brands were recently introduced to a consumer target of passionate, big spenders: young, urban males - better known as a "Yummies." Here you can find out more about these men and the strategies you need in order to attract them to your brand.

Beyond “Yummy”: How Premium Brands Can Capture 20% of American Men

The Top 5 Ways to Tell If an Insight Really Matters

Developing insights that matter takes a lot more than just data and facts in order to ensure that you're gaining a complete consumer understanding and can continue to encourage your business' growth. Find out five ways you can ensure your insights truly matter here.

The Top 5 Ways to Tell If an Insight Really Matters

The Ultimate Weapon: The Right Consumer and The Right Benefit

Executing the correct marketing strategies takes the correct information. Crucial pieces of the puzzle involve understanding who your target market is and the key benefit your product or service provides to them.

The Ultimate Weapon: The Right Consumer and The Right Benefit

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