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Definitive Strategic Direction

The 2015 Insights in Marketing Scholarship

Insights in Marketing is proud to announce that we're offering a $1,200 scholarship to one U.S. college student studying marketing, business, or communications.

The 2015 Insights in Marketing Scholarship

5 Critical Tips To Consider When Redesigning Your Packaging

Breathe some life into your next packaging redesign with IIM’s top 5 tips!

5 Critical Tips To Consider When Redesigning Your Packaging

6 Secrets to Achieving Sustainable Competitive Advantage

After 25+ years of partnering with some of the world’s most well-known brands, Insights in Marketing’s consultants share some of their secrets to achieving competitive success.

6 Secrets to Achieving Sustainable Competitive Advantage

Your Brand’s Consumer Insights Audit Checklist

Do you REALLY know your consumer? What are the key types of information you need to make critical decisions for your brand? Find out here.

Your Brand’s Consumer Insights Audit Checklist

Consumer Empathy: The New Black for Marketers?

What is consumer empathy and which brands are doing it well in today's marketplace? Read more to find out!

Consumer Empathy: The New Black for Marketers?

Download our latest eBook 'Capturing Competitive Advantage: Using Insights to Tame the Strategic Planning Beast'

Want to capture competitive advantage in strategic planning? Start by understanding the consumer! Download IIM's latest eBook for tips, tools and best practices to use insights to tame the strategic planning beast.

IIM's Top 13 Insights from 2013 (Part 3 of 3)

Check out the last installment of Insights in Marketing's Top Insights of 2013 Blog Series to help you make 2014 the best marketing year ever!

IIM's Top 13 Insights from 2013 (Part 3 of 3)

IIM’s Top 13 Insights from 2013 (Part 2 of 3)

Get a leg up on your competition in the New Year! Read our second post in the blog series highlighting IIM's top consumer insights from 2013.

IIM’s Top 13 Insights from 2013 (Part 2 of 3)

IIM's Top 13 Insights from 2013 (Part 1 of 3)

Hit the ground running in 2014 with Insights in Marketing's top 13 insights from 2013. Read the first of three blogs uncovering deep-rooted insights that matter to your business.

IIM's Top 13 Insights from 2013 (Part 1 of 3)

How to Socialize Research within Your Organization

How can you encourage the use of key consumer insights in businesses decision-making? IIM’s VP of Consulting Services weighs in on how to socialize research within your organization and get them to “stick.”

How to Socialize Research within Your Organization

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