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Deliberate & Creative Approaches

Layering Multiple Research Approaches to Connect With Consumers

Layering complementary research approaches to help you garner insights can give you a more complete picture than using just one.

Layering Multiple Research Approaches to Connect With Consumers

Ready to Take Your Qualitative Analysis Mobile? Here’s What You Need to Know

In the past, when people heard the words “qualitative - engagement” and “mobile,” texting sprang to mind. Today, however, there are a number of rich and colorful ways to engage with consumers via mobile technology, and the convenience and ease of access can help insight-seekers learn even more about consumers and their behaviors.

Ready to Take Your Qualitative Analysis Mobile? Here’s What You Need to Know

Getting at the Voice and the Mind of the Consumer through Qualitative Research

IIM’s Consumer Behavior Consultant, Chad Hinkle, discusses best practices in qualitative research for capturing both the voice and the mind of the consumer.

Getting at the Voice and the Mind of the Consumer through Qualitative Research

Going from Data to Great Insights through Quantitative Marketing Research

IIM’s quantitative team highlights 7 tips for making sure you get great (not just good!) insights from your quantitative research!

Going from Data to Great Insights through Quantitative Marketing Research

The In-Home Interview…Managing “hostess syndrome” market research style!

The In-Home Interview…Managing “hostess syndrome” market research style!

How to Recruit for Articulate Research Respondents

Consumer research is only as good as the respondents you recruit. Read IIM’s recruiting tips for getting the right and most articulate respondents for your research.

How to Recruit for Articulate Research Respondents

Mobile Market Research: Using Technology to Gain Deeper, Richer Insights

How can you leverage mobile technology to enhance your research and deliver deeper insights? Find out from IIM’s quant expert, Caroline Roe.

Mobile Market Research:  Using Technology to Gain Deeper, Richer Insights

IIM Webinar: Leveraging Hybrid Approaches in Online Qualitative Research

IIM's online qualitative expert, Jessica Ritzo, will share best practices when designing and directing hybrid online research. Read more for details.

IIM Webinar: Leveraging Hybrid Approaches in Online Qualitative Research

7 Reasons Why You Should Consider Technology-Based Qualitative Research

Ever considered using an online research approach? Well, if you haven’t already, you should! IIM has outlined some compelling reasons to consider tech-based qualitative research for your next project.

7 Reasons Why You Should Consider Technology-Based Qualitative Research

Consumer Insights…How to Inspire Action

Delivering insights is not enough; we must inspire our audiences to take action. How can we do this? IIM's Client Development Director, Tracy Paukstys shares some valuable tips.

Consumer Insights…How to Inspire Action

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