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The Year the Ads Eclipsed the Game

With early numbers predicting the lowest viewership in ten years, the big game left much to be desired. However, there were some bright spots...the ads! Always fun, always controversial, we can always rely on brands to make us laugh, cringe, or cry. Let's take a look at our favorites from this year.

The Year the Ads Eclipsed the Game

Announcing the 2015 Insights in Marketing Scholarship Winner

We announced a $1,200 scholarship to one U.S. college student studying marketing, business or communication. We place a high value on education, and we wanted to see what our applicants had to say. They were prompted to describe a marketing or advertising campaign that they admire. How would they completely describe the target audience for the campaign? How did they think the target audience informed the brand’s choice of messaging?

Announcing the 2015 Insights in Marketing Scholarship Winner

Happy Anniversary: Lessons to Grow By

As the 25th anniversary approaches, it's important to reflect upon two of the most crucial lessons learned through the years: how the evolution of brand proposition is critical to growth and to keep in mind the fundamentals from Marketing 101.

How to Defend Your Brand with Market Research

Good offense is not always the best defense. IIM outlines six market research best practices for defending your brand and staying relevant in today's marketplace.

How to Defend Your Brand with Market Research

Consumer Insights…How to Inspire Action

Delivering insights is not enough; we must inspire our audiences to take action. How can we do this? IIM's Client Development Director, Tracy Paukstys shares some valuable tips.

Consumer Insights…How to Inspire Action

Empowerment Through Consumer Closeness

How can you get closer to your consumers? What does being close actually mean, and what can brands do with increased consumer closeness? IIM answers these questions and more in our latest blog post!

Empowerment Through Consumer Closeness

Brand Takeaways from The Marketing Research Event

In November, I attended The Market Research Event in Orlando, Florida with a colleague of mine, Jessica Ritzo. It was a great opportunity to see familiar faces, meet interesting people and learn about industry challenges, successes and innovation.

Brand Takeaways from The Marketing Research Event

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