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Qualitative Research

Layering Multiple Research Approaches to Connect With Consumers

Layering complementary research approaches to help you garner insights can give you a more complete picture than using just one.

Layering Multiple Research Approaches to Connect With Consumers

10 Key Areas that Lead to Successful Focus Groups: Part Two

Check out more tips and tricks on how to ensure success with your next focus group, from the experienced team at Insights in Marketing.

10 Key Areas that Lead to Successful Focus Groups: Part Two

10 Key Areas that Lead to Successful Focus Groups: Part One

Running a focus group can be overwhelming, which is why we’ve put together this list of ten key areas to focus on to ensure success in your next research campaign.

10 Key Areas that Lead to Successful Focus Groups: Part One

Using Insights to Craft Brand Personality

What exactly is brand personality and how can you make sure your brand is capturing the right one?

Using Insights to Craft Brand Personality

Top Tips for Getting Great Information from Your Focus Groups

Our latest infographic takes a look at in-person qualitative research and provides some tips at how to understand the voice and motivations of your participants.

Top Tips for Getting Great Information from Your Focus Groups

Why Focus Groups Still Rule the Roost

New techniques are constantly being added to the researcher’s toolbox, but the classic focus group remains the best choice for many clients.

Why Focus Groups Still Rule the Roost

Tips for Managing the Virtual Backroom

Managing the backroom as you conduct research is vital, but how do you manage projects when the group isn’t physically together? Here are some tips from our consultants.

Tips for Managing the Virtual Backroom

Ready to Take Your Qualitative Analysis Mobile? Here’s What You Need to Know

In the past, when people heard the words “qualitative - engagement” and “mobile,” texting sprang to mind. Today, however, there are a number of rich and colorful ways to engage with consumers via mobile technology, and the convenience and ease of access can help insight-seekers learn even more about consumers and their behaviors.

Ready to Take Your Qualitative Analysis Mobile? Here’s What You Need to Know

Getting at the Voice and the Mind of the Consumer through Qualitative Research

IIM’s Consumer Behavior Consultant, Chad Hinkle, discusses best practices in qualitative research for capturing both the voice and the mind of the consumer.

Getting at the Voice and the Mind of the Consumer through Qualitative Research

Is it Time to Update Your Existing Research?

Data starts to age as soon as it’s collected, so what’s the expected shelf life of your research? Learn from IIM’s experts on when it’s okay to hold off updating your research versus when it’s best to re-field.

Is it Time to Update Your Existing Research?

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