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Quantitative Research

Is it Time to Update Your Existing Research?

Data starts to age as soon as it’s collected, so what’s the expected shelf life of your research? Learn from IIM’s experts on when it’s okay to hold off updating your research versus when it’s best to re-field.

Is it Time to Update Your Existing Research?

You Don’t Need Big $$$ to Do Great Quantitative Research

Looking for ideas to maximize your quantitative research spend? IIM discusses money-saving tips for adding value without sacrificing quality on quantitative projects.

You Don’t Need Big $$$ to Do Great Quantitative Research

Going from Data to Great Insights through Quantitative Marketing Research

IIM’s quantitative team highlights 7 tips for making sure you get great (not just good!) insights from your quantitative research!

Going from Data to Great Insights through Quantitative Marketing Research

5 Tips For Successful Brand Positioning Using Quantitative Market Research

Looking for ways to make your brand’s message more compelling to your target audience? IIM discusses how positioning research can help and gives 5 guiding principles for successful brand positioning research.

5 Tips For Successful Brand Positioning Using Quantitative Market Research

What to Look for in a Quantitative Marketing Research Partner

What is the difference between a quant research partner & supplier? IIM discusses what specifically to look for when selecting your quantitative marketing research partner.

What to Look for in a Quantitative Marketing Research Partner

Mobile Market Research: Using Technology to Gain Deeper, Richer Insights

How can you leverage mobile technology to enhance your research and deliver deeper insights? Find out from IIM’s quant expert, Caroline Roe.

Mobile Market Research:  Using Technology to Gain Deeper, Richer Insights

The Cure for the Common Data Overload: 5 Best Practices for Content Curation

Too much consumer data can be overwhelming! Solve your data overload blues by leveraging 5 of IIM’s best content curation practices.

The Cure for the Common Data Overload: 5 Best Practices for Content Curation

The Power of Combining Research Tools

Have a complex business challenge? IIM recognizes that the more complex the challenge, the greater the benefit there is to combining multiple tools in your research toolbox to create a truly customized solution.

The Power of Combining Research Tools

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