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Traditional vs. Digital Qualitative: An Overview

Traditional and Digital approaches to qualitative research gathering each have their benefits and trade-offs, making them better suited to different situations and client needs.

Traditional vs. Digital Qualitative:  An Overview

Not Using Mobile in Your Qualitative Research? It’s (Well Past) Time!

Engagement on mobile devices is important to consider as part of your qualitative research efforts if you want to get a full picture of your target consumer’s behavior.

Not Using Mobile in Your Qualitative Research?  It’s (Well Past) Time!

What You Should Know About Social Media Influencers & Engagement

Identifying some key factors when choosing a social media influencer can help you grow your brand recognition and meet campaign goals.

What You Should Know About Social Media Influencers & Engagement

Tips for Convincing Your Employer to Let You Work Remotely

Prepare to pitch the idea of remote work to your employer and you just may get approval! Mary Beth Shriver, Senior Consultant at Insights in Marketing, gives her top tips for making a compelling argument.

Tips for Convincing Your Employer to Let You Work Remotely

The Worst Advice about New Product Development

Developing a new product? There’s some classic advice you might want to ignore throughout the process.

The Worst Advice about New Product Development

Layering Multiple Research Approaches to Connect With Consumers

Layering complementary research approaches to help you garner insights can give you a more complete picture than using just one.

Layering Multiple Research Approaches to Connect With Consumers

10 Key Areas that Lead to Successful Focus Groups: Part Two

Check out more tips and tricks on how to ensure success with your next focus group, from the experienced team at Insights in Marketing.

10 Key Areas that Lead to Successful Focus Groups: Part Two

10 Key Areas that Lead to Successful Focus Groups: Part One

Running a focus group can be overwhelming, which is why we’ve put together this list of ten key areas to focus on to ensure success in your next research campaign.

10 Key Areas that Lead to Successful Focus Groups: Part One

Using Insights to Craft Brand Personality

What exactly is brand personality and how can you make sure your brand is capturing the right one?

Using Insights to Craft Brand Personality

Top Tips for Getting Great Information from Your Focus Groups

Our latest infographic takes a look at in-person qualitative research and provides some tips at how to understand the voice and motivations of your participants.

Top Tips for Getting Great Information from Your Focus Groups

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