eBooks

Capturing Competitive Advantage

Want to capture competitive advantage in strategic planning? Start by understanding the consumer! Download IIM's latest eBook for tips, tools and best practices to use insights to tame the strategic planning beast.

Capturing Competitive Advantage

Getting Women To Buy

Check out Insights in Marketing’s latest eBook which provides new perspective on how to elevate the impact of your marketing to women.

Getting Women To Buy

Sign Up for the Latest News

Join the IIM Community and get helpful tips, ideas and solutions for capturing the consumer voice.